Privacy Policy
Last updated: May 2026
Right Insurance (“we”, “our”, “us”) is an insurance quote search service connecting UK customers with insurers and brokers. We are committed to protecting your privacy and complying with the UK Data Protection Act 2018 (UK GDPR). This Privacy Policy explains what information we collect, why and how we use it, who we share it with, and your rights. We are registered with the UK Information Commissioner’s Office (ICO) under registration number ZC100069 (Company No. 17058699) and follow all ICO guidance on transparency and data use.
Who We Are
Right Insurance is a UK-registered company (Company No. 17058699), trading at Unit B, 85 Burdett Road, Mile End, London, E3 4JN. We operate the website rightinsurance.uk and provide a quote search service for car, van, and bike insurance, as well as Breakdown Coverage. We are not an insurer; we act as an intermediary to help you find insurance quotes from UK insurance partners. You can contact our Data Protection team at contact@rightinsurance.uk for any privacy concerns.
Information We Collect
We only collect the information necessary to provide our quote search service. When you use our form to get insurance quotes, we collect personal and insurance-related details, including:
- Identity: Name, date of birth, and other basic personal details.
- Contact: Email address and phone number (for sending quotes and follow-up communication).
- Address: Postal address (to help match you with relevant insurers).
- Vehicle details: Car, van or bike details (make, model, registration, usage) necessary for insurance quotes.
- Insurance information: Any other insurance-specific information you provide (e.g. driving history, claims history).
All the data we collect comes directly from you. We may also collect non-personal data (e.g. browser type, IP address, site usage) via cookies and analytics, as described below.
How We Use Your Information
We use your personal data only for the purposes described at the point of collection. Specifically, we use your information to:
- Provide insurance quotations: We process your data to search for and send you insurance quotes. This is the primary purpose of collection.
- Communicate with you: To respond to your inquiries, confirm quote requests, and send updates or quotes via email or phone.
- Improve our services: We may analyze site usage and user feedback to improve our quote search tools and website (using aggregated, anonymized data).
- Marketing (if consented): With your permission, we may use your contact information to send you promotional offers or newsletters. You can opt out at any time.
We rely on lawful bases for processing: contract/performance of a service (providing quotes) and legitimate interests (improving service, direct marketing with consent). In all cases we are transparent about how and why we use your data, as required by UK GDPR. For example, we explain clearly at the time of data collection that your information will be used to find insurance quotes and may be shared with relevant insurers or brokers for that purpose.
Legal Basis and Use
Under UK law (Data Protection Act 2018 and UK GDPR), we must have a lawful basis to use your personal data. These include:
- Contract or performance of our service: When you request a quote, we process your data to provide that service.
- Legitimate interests: To communicate with you and improve our services (e.g. analyzing website usage) as long as it does not override your rights.
- Consent: For marketing emails or tracking cookies beyond essential ones, we obtain your consent.
We will always ensure that processing is fair and lawful, and we tell you exactly what data we need and why (the “right to be informed”).
Sharing Your Information
We may share your information only with trusted third parties necessary to provide our service. This includes:
- Insurance providers and brokers: We share your data with UK insurance companies or brokers who provide quotes, so they can generate a quote for you.
- Quote aggregators: We work with reputable comparison websites (e.g. Confused.com) to retrieve quotes. We transmit your information to these platforms securely.
- Service providers: We may share personal data with third-party service providers (e.g. email providers, analytics services) who process data on our behalf.
We do not sell your personal data to third parties. Whenever we share data, we ensure our partners protect your privacy. In line with ICO guidance, we only share your information if partners have sufficient safeguards to protect it. We may also disclose information if required by law (e.g. fraud prevention, legal obligations), but never for marketing unrelated to insurance quotes.
Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies on our website to enhance user experience and to understand how our site is used. Types of cookies we use include:
- Essential cookies: Necessary for basic site functionality (for example, keeping you logged in or remembering form inputs). These do not require consent.
- Analytics cookies: To collect usage data (e.g. Google Analytics) so we can improve our website. This data is anonymized.
- Marketing cookies: (if any) to help target and improve our advertising (only used with your consent).
In compliance with UK Cookie Law (PECR), we inform you about cookies when you first visit and obtain your consent for non-essential cookies. Our Cookie Policy (linked on our site) provides more detail. You can control cookies via your browser settings, and opt-out of analytics tracking anytime (for example, using the Google Analytics opt-out).
Data Retention
We retain your personal data only as long as necessary for the purposes it was collected:
- Active Quote Process: We keep your details while you are actively requesting and reviewing insurance quotes.
- Future Offers: If you subscribe or consent, we may keep your data to send future insurance offers or updates.
- Legal Requirements: We retain certain information as required by law (e.g. financial transaction records).
In general, if you are inactive, we will not keep your personal data for more than 6-12 months (unless you specifically agreed to future marketing). You can request deletion of your data at any time (see “Your Rights” below).
Your Rights
Under UK GDPR, you have several rights regarding your personal data. In summary, you can:
- Access: Request a copy of the personal data we hold about you.
- Correction: Ask us to correct any inaccurate or incomplete information.
- Erasure (Delete): Request deletion of your personal data when there is no lawful reason for us to keep it.
- Object: Object to our processing of your data for certain purposes (e.g. direct marketing).
- Portability: Receive your data in a portable format (where applicable).
- Withdraw consent: If we rely on your consent for any processing (e.g. marketing, non-essential cookies), you can withdraw it at any time.
To exercise any of these rights, please contact us at contact@rightinsurance.uk. We will respond without undue delay and within one month, as the law requires. For more on your rights, see the ICO guidance on subject access and privacy rights.
Security
We take the security of your data seriously. We use industry-standard technical and organizational measures (firewalls, encryption, secure servers) to protect your personal information from unauthorized access, disclosure, or loss. For example, we use HTTPS on our website and regularly update our security protocols. However, no internet transmission is 100% secure. In case of any data breach, we will act in accordance with ICO guidelines and notify affected individuals as required.
Third-Party Links
Our website may contain links to other sites (e.g., insurers or comparison sites). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before sharing personal information.
Changes to This Policy
We may update this Privacy Policy from time to time (e.g. if laws change or we update our services). We will post the revised policy on our website with the date of revision. Please check back periodically.
Contact Us
Right Insurance
Unit B, 85 Burdett Road, Mile End, London, E3 4JN
Email: contact@rightinsurance.uk
Website: https://rightinsurance.uk
ICO Registration: ZC100069
If you have any questions about this Privacy Policy or our data practices, please contact us. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are not handling your data lawfully.
References: We follow ICO guidance on transparency and privacy (e.g. on direct marketing and cookies), and we adhere to UK data protection law (GDPR/DPA 2018) in all processing.

